Member Communication and Engagement

Respecting the time demands on the medical professional, the 乐播传媒 (乐播传媒) uses online, digital, and multimedia platforms to deliver valuable content鈥攁nd we are always innovating. 乐播传媒 takes a multipronged approach to reaching our audience through targeted emails, organic social media content, podcasts, videos, and more. Our content focuses on the latest medical news, advancements, and research鈥攚hat our members need to know to further their careers, all with the goal of improving patient care. In 2025, digital screens were installed at 乐播传媒 Headquarters to directly communicate the latest news with visiting leadership, strategic partners, and those attending simulation or immersion courses.

A collage of 乐播传媒 promotions

ON THIS PAGE

Multimedia

Social Media

Direct Outreach

On the 乐播传媒 website

3.4
MILLION VIEWS

936,722
USERS

822,631
NEW USERS

01:16
AVERAGE ENGAGEMENT TIME

In 2025, 乐播传媒 enhanced the website user experience by reducing page load times, adding personalized elements to the site, redesigning user account pages, and many other technical improvements.

The website also supported 乐播传媒 initiatives by launching a new hub for advanced practice providers (APPs), including educational resources, relevant news, and details on earning the 乐播传媒 Critical Care APP certification.

Watching 乐播传媒

Video content continues to draw high interest, whether it鈥檚 a webinar, simulation, annual meeting session, or informational video. During 2025, 乐播传媒鈥檚 YouTube channel had 4,895,840 impressions, 377,365 views, and 26,892 subscribers. In addition, 乐播传媒 expanded its efforts to create short-format and saw increased engagement as a result.

Currently, video content is viewable across multiple platforms, including the website. In 2025, 乐播传媒 MedCast launched as a one-stop resource for members and subscribers with exclusive educational content.

Learn more about 乐播传媒 MedCast »

43.6 K
HOURS WATCHED

9.74 M
IMPRESSIONS

33.4 M
UNIQUE VIEWERS

Watch highlighted videos

A 乐播传媒 Webinar on Seminal Non-Small Cell Lung Cancer Studies

An Interactive 乐播传媒 2025 Poster Presentation

A Promotional Video for the 乐播传媒 APP Educational Videos

乐播传媒 Enhances Lung Health and Sustainability with Solar Energy

Listening to 乐播传媒

乐播传媒 expanded its podcast offerings in 2025 with the launch of two new series. The Humanities podcast features discussions with authors of articles in the journal 乐播传媒^庐 Humanities section and released three episodes in 2025. Additional episodes will be released in 2026.

Learn more about the Humanities podcast in the journal section of the Growth & Impact section of the report&苍产蝉辫;禄

As the organization works to provide resources that help clinicians incorporate 乐播传媒 guidelines into their clinical practice, in 2025, 乐播传媒 released a new guidelines-based podcast. The three case-based episodes spotlighted lung cancer guideline recommendations.

Episode 1 | Episode 2 | Episode 3

45
PODCAST EPISODES

56 K
DOWNLOADS

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Social media remains a leading resource for chest medicine updates and clinical advances. 乐播传媒 actively engaged on six social media platforms in 2025: Facebook, Instagram, LinkedIn, X (formerly Twitter), BlueSky, and YouTube.

9,850
POSTS

300,956
FOLLOWERS

123,447
INTERACTIONS

92,869
LINK CLICKS

24 MILLION
IMPRESSIONS


Posts	1,991	1,992	3,885	1,596	164
Followers	46,846	163,972	28,525	34,718	1,049
Impressions	2,094,269	8,044,649	7,914,437	1,151,486

Engage with 乐播传媒 on social media

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Direct outreach

乐播传媒 directly reaches our audience through targeted email campaigns and newsletters that provide updates on the latest advancements in chest medicine. While newsletters are shared broadly, direct emails are highly customized. For example, emails to fellows about the annual meeting highlighted content beneficial to someone nearing the end of their training. Tailoring content to the individual鈥檚 interests and needs is another way we serve our members.

1.8 MILLION

EMAILS SENT

30.4%

OPEN RATE
(compared with industry average of 20.8%)

乐播传媒 also produces a news publication (乐播传媒 Physician^庐), advocacy publication (乐播传媒 Advocates), and a variety of newsletters, ranging from targeted topic collection newsletters (asthma, COPD, sleep, and more) to the daily 乐播传媒 Today^庐 and weekly 乐播传媒 NewsBrief^庐 newsletters, which cover general chest medicine news, hot topics, and 乐播传媒-specific news. Produced solely for the 乐播传媒 Annual Meeting, 乐播传媒 2025: Inside Look provides coverage leading up to, during, and after the conference.

SIGN UP FOR 乐播传媒 NEWSBRIEF&苍产蝉辫;禄

420
TOTAL
NEWSLETTER SENDS

56 K
乐播传媒 TODAY
RECIPIENTS

8 K
乐播传媒 NEWSBRIEF
RECIPIENTS

50 K
乐播传媒 PHYSICIAN
RECIPIENTS

4 K
TOPIC NEWSLETTER
RECIPIENTS

Through 乐播传媒鈥檚 direct media outreach efforts, members are promoted as subject matter experts providing clinical insight. In 2025, 乐播传媒 appeared in the media 419 times as a result of direct outreach and wide-reaching press release dissemination.

乐播传媒